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Comment by wildplum on October 2, 2011 at 4:43am

The Indian web is buzzing with the famous song, Tune Mere Jaana - Emptiness by a certain Rohan Rathore from IIT Guwahati who died of cancer after 15 days of recording the song for his lost love. Well the truth as most of you must have been skeptic about is that Rohan Rathore does not exist and this in all is just a great viral marketing example with over 340 versions for the music video of this song being uploaded on Youtube. There are fan clubs with 23K+ fans for Rohan Rathore.

 

Finally, the truth behind Rohan Rathore is coming out. The original singer of the song, Gajender Verma, supposedly from Pakistan, has started claiming the copyrights and the song is being taken off, where ever possible. The truth is emerging and the story will die soon, but all in all a great marketing case. A good product with a good story made it really viral.